Defining Your "Why": The Crucial First Step in Starting a Business

Starting a business is an adventure, a leap into the unknown that combines passion, risk, and the promise of reward. But before you dive into business plans, market research, or funding strategies, there's a foundational step that sets the tone for your entire entrepreneurial journey: defining your "why." This isn't just about what business you want to start, but the deeper motivations fueling your decision. Let's unpack this vital first step, to ensure your business is built on a solid foundation of purpose and passion.